Ingate Global, a specialist division of Ingate Digital Agency, the largest digital agency in Eastern Europe, proudly works with the world's top marketing agencies and most established organisations to deliver a reliable, result driven service in Russia with client satisfaction and transparency in mind.

Russia is №1 in Europe by Internet Users

№1
Russia
50.81m internet users
In 2011 Russia has become the largest online market in Europe
№2
50.13m
users Germany
№3
43.34m
users France
№4
37.19m
users UK
№5
23.74m
users Italy
№6
23.16m
users Turkey
June 2008
April 2009
Forecast - end 2014
17.5m
internet users
31.3m
internet users
80+m
russian internet
audience
373.43 MILLION INTERNET USERS IN EUROPE
world internet users 1.42 billion people

russian market is skyrocketing (36% per year)

57.8m
users
runet monthly audience
(annual increase by 15%)
54.3m
users
runet daily audience
(annual increase by 22%)
49%
internet penetration
of russian population
78%
internet penetration
of european population
of consumers use a mobile device
to go online
mobile internet
penetration in russia
23% of population (12+)
(annual increase by 26%)
search engine
market shares in russia
Yandex - leader of paid search market
58% of all paid search
158 000 advertisers trust Yandex
bing 0.7%
rambler 4.1%
search mail.ru 9.1%
google 25.7%
others 3.5%
Yandex 59.6%

user interest online

72%
the most popular social network in russia
35.8%
66%
of population read blogs
every week
38m
users
active players
in 2011
russia
Yandex
87.21%
More than search
Mail.ru
86.53%
Horizontal portal
Vk.com
69.84%
Social network
Google
67.49%
Search engine
Odnoklassniki.ru
63.56%
Social network
Youtube
53.39%
Video content platform
Wikipedia.org
43.53%
Online encyclopedia
Facebook.com
35.81%
Social network
Biglion.ru
32.76%
Collective shopping
Avito.ru
29.43%
Classified ads

social media popularity

UK

Social Media user breakdown US and UK.

Those discussing entertainment/programming

during April 2012

Facebook % of respondents
58%
50%
Youtube
27%
15%
Twitter
15%
14%
Google+
12%
5%
Linkedin
5%
2%
US
UK
russia

monthly Audience (thousands of people)

Vkontakte
29 143
Odnoklassniki
25 265
Youtube
24 318
Moi mir
22 831
Wikipedia
22 023
Livejournal
16 139
Facebook
15 404
Rutube
15 097
Live internet
11 291
Foto strana
10 413
Ya.ru
4895
Twitter
4200
V krugu druzey
3099
Moi krug
1856
Linkedin
460
Russian Social Networks like Vkontakte and Odnoklassniki are the most popular, whereas the globally well-known Facebook, Linkedin, Twitter, are still unattractive for many Russian users.

social media opportunities in russia

TOP 5 Social Networking Countries

Ranked by users, 2012

Russia is in the World TOP 5 countries judged on quantity of SN users.
russia 57.9m
us
157.8m
brazil
75.7m
india
76.1m
china
307.5m
Internet users who use a social network site via any device at least once per month
Sourse: eMarketer, Feb 2012
social networking usage
Russian users are by far the most active users in Social Networks
russia
43%
6%
49%
uk
43%
37%
20%
us
50%
33%
17%
israel
53%
27%
20%
YES
NO
NO INTERNET
Based on total sample. “Don`t know/Refused” not shown

time spent on social networking

top 10 global markets
by average social networking hours per visitor

Total audience: visitors Age 15+, home/work location.

Average hours per visitor spent on social networking sites

Worldwide
5.7 hours
Russia
12.8 hours
Israel
11.1 hours
Argentina
10.7 hours
Turkey
10.2 hours
Chile
9.8 hours
Philippines
8.7 hours
Colombia
8.5 hours
Peru
8.3 hours
Venezuela
7.9 hours
Canada
7.7 hours
Are you a subscriber
of a brand community page
in social networks?
YES
84%
NO
16%
Do you look
for information
on brands/goods
in social networks?
YES
28%
NO
72%
Has
the information
from social networks
influenced
your purchase?
YES
87%
NO
13%
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